2. Build teams that can adapt

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Because there is so much to do, sometimes we fail to develop all the skills, and with small teams we must think about having people willing to do a bit of everything. Therefore, put together a team that can adapt to the most diverse situations.

This advice may differ slightly depending on whether you are in the early stages of a marketing strategy or a more advanced one. If you are just starting out, your team will likely be small and everyone will wear many hats. Now, if you have a more mature strategy, its structure and levels of expertise will likely be different.

In any case, the important thing is to hire people who have a bahamas phone data profile that enjoys challenges. In marketing , things change all the time and having a team with a very closed mind may not be the best option.

cta-marketing-teams
3. Understand your best acquisition channel
With a consolidated team the focus changes a little.

That's why it's no use developing your marketing team if you don't know which path you're taking.

Create a culture of documenting strategies to understand which is your best acquisition channel.

This way, you'll know where you'll need to invest effort and care, including hiring specialists to better investigate that channel.