Monitor your positions in the “local package”

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When a user performs a local search, Google analyzes all the information it has about that user, tries to determine what their most likely search intent is, and selects the websites that can best satisfy it to generate the results page.

This process identifies two aspects on which we will have to work to optimize the local positioning of a website:

Determine which search intentions we can respond to with maximum user satisfaction.

Make all the information we provide through different canada mobile database means (website, social profiles, directories, publications, etc.) reflect our ability to meet that search intent.

One of the first steps in any local SEO campaign is to monitor where we rank and how our competition ranks; specifically, in the local pack and by tracking positions over time.

Virtually any position monitoring tool allows you to do this, but the problem with Local SEO is that the influence of the location from which the search is performed is very large and can vary greatly in just a few hundred meters.