It will work very effectively if used correctly.

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Pop-up window
Pop-up window

Source: MUNGKHOOD STUDIO / shutterstock.com

A pop-up window causes an emotional reaction, mostly negative. This is especially true for visitors to online stores. A person has just found the product they need, and suddenly a pop-up window appears on the screen with an offer that they supposedly can’t pass by. Moreover, the client has chosen a refrigerator, and the window offers a washing machine at a reduced price. The machine is good in every way, the price is tempting, but it is not needed. The window does not close, even by clicking on the cross. The user begins to get nervous and leaves the site altogether.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
To avoid irritating the client, the pop-up window should be used correctly, because it is effective in itself:

the window appears a certain time after a person has entered the site, since the inscription: “Did you find what you were looking for?” after three seconds spent on the page will cause surprise and confusion in the user;

the pop-up offer matches the user's legal leads for sale queries, i.e. if he is looking for skis, there is no need to offer skates;

The window closes quickly in an obvious way, through a well-designed, visible and working button.

Callback widget

It is usually located in the lower right corner and looks like an image of a telephone receiver (usually red).

The widget should not be overloaded with excess information: like, if you want to save money, we will call you back ourselves. But it makes sense to indicate the response time, that is, when the client should expect a call.

The application does not cover adjacent or important blocks - the "Buy" button, product images.

Countdown timer
It is a counter with numbers that clearly demonstrates the duration of the special offer. It looks like a countdown of seconds, minutes, hours, days. The user sees how little time is left to buy the product at a good price, and this encourages him to make a quick decision.

The countdown timer also needs to be used correctly.

The client is told the truth and informed about real offers, not fictitious ones. The client can expose negligent sellers by visiting the site the next day or simply refreshing the page. If he sees that the countdown time is the same as, say, yesterday, then this is unlikely to add loyalty to the store. Plus, the person will feel deceived.

A common requirement for all applications is the ability to remove the timer. On some web resources, it hangs in the center, without the ability to move it. This should not be done, otherwise the client will not be able to remove everything that bothers him from the screen.

The timer does not pop up every second or two. When a visitor comes to an Internet resource, the timer may not be interesting to him. If it pops up constantly, then sooner or later it will force the user to leave.