The integration between marketing and sales

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Have you ever spoken to a salesperson who seemed to understand all your needs and knew everything about your interests? If so, wasn't that a much better experience?

Yes, this type of consultative approach can work wonders, especially when buying your product means making a significant investment, as in the case of education.

To do this, you need to provide all of your salespeople with all of the information about your prospects and the paths they have taken in their buying journey.

Good automation software allows you to do more than just that: it integrates all the marketing intelligence into your sales leads, incorporating them in a way that increases your team's productivity.

How to choose a tool?
If you don't know much about marketing automation, the topics afghanistan phone data mentioned above must have seemed a bit complicated and complex to you, right?

Well, not really. Depending on the software used, your automation strategy can be set up in a simple way, leaving you with only the responsibility of analyzing your results and optimizing your strategy from time to time.

But how do you choose the ideal automation tool?

That's a valid question, mainly because the market is full of options.

At the end of the day, your choice is really going to depend on your usage needs: how many contacts you will have circulating in your strategy, how complex your nurturing rule is, and how you will integrate your marketing and sales strategy.

To give you an idea of ​​the results, I separated two cases below:

Unyleya College used Hubspot, in partnership with Rock Content, to accelerate its student recruitment process. The result? An estimated ROI of 881% in less than a year.
Impacta, for its part, used RD Station to better understand its personas and personalize the messages it sends them. Using marketing automation, they now convert nearly 80% of leads into students.