The bid amount that was set may not be enough to get into the desired block of advertising output. To correct the situation, you need to gradually increase the bid and monitor how the positions change.
This also applies to the Yandex Advertising Network (YAN). The bid may not be enough to show on certain sites.
There is no point in controlling impressions on your own, since everything is interconnected in YAN: both search queries and targeting.
The system automatically selects sites interior designers email list and audiences to display ads with a specific theme. If a company tries to track its advertising messages using keywords, it is highly likely that it will not see anything. This is due to the fact that in YAN, impressions are based on user behavioral factors, and not just on keywords, as in a search engine.
The appearance of the status "Few impressions"
If a company is promoting itself using ultra-low-frequency keywords, it may receive the status of "Few impressions". Such queries are most often found in the B2B and e-commerce spheres. Let's say a company sells hairdressing equipment. An ad such as "Hairdressing chair A01 NEW" may only get 3-4 impressions per month.
The appearance of the status "Few impressions"
To avoid the "Low impressions" status and problems, such phrases should be combined into groups. It is important not to mix themes and to control that all links lead to the necessary landing pages.
The "Few impressions" status can be obtained not only because of ultra-low-frequency keywords (less than 10 impressions per month), but also because of too narrow targeting. To avoid this, you need to check what coverage you can get with your current targeting settings and expand them if necessary.
When the "Few impressions" status appears due to seasonality, this is not a reason to worry. For example, ads with the keyword "Buy a children's snow scooter" can naturally enter the "Few impressions" group in the summer, and safely leave it in the fall.