Best Online Platforms for Promoting a Business Blog

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Of course, first of all, you need to promote your blog on the platform where it was created. At the same time, it is quite normal to advertise in other places, for example, to invite subscribers from social networks to the blog. Let's take a closer look at the methods of promotion within the main platforms.

"Instagram"*
Instagram* is primarily a photo network. So, if you have started your business blog on this platform, you should focus on photography when creating content. Russia, it must be said, is somewhat different from other countries in this regard: the text component is also of great importance here, so the best combo would be an atmospheric photo hotel email list plus non-trivial text. In addition, this platform values ​​a uniform style of content design. You can also leave a link to the site in the profile header.

6 Best Online Platforms for Promoting a Business Blog

What's good about business blogs on Instagram*:

you can start a blog with minimal investment or without any investment at all;

a large and solvent audience;

a large number of famous bloggers with whom you can collaborate;

wide possibilities in terms of competent presentation of visual content.

Promotion methods:

Hashtags . Thematic hashtags help potential subscribers find your post.

Competitors' audience . Analyze similar accounts, competitors' blogs and identify the users who are most active in them. Follow these people and like their photos. This can be done using a special program.

Interests . You need to understand what your subscribers are interested in besides what you write about. These are probably related areas. For example, a nutritionist's audience may also be interested in sports or yoga. Accordingly, it makes sense to look for new subscribers in the accounts of fitness clubs and yoga studios. You need to subscribe to these people and also like their posts.

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Advertising with bloggers . This can be expensive, but competent advertising with a popular blogger can give a good increase in subscribers, since the person has a loyal audience that trusts him. You can search for accounts suitable for advertising through special exchanges.

Advertising in publics . In this case, it will be impersonal, so it does not always give the desired effect. However, such advertising can be useful - it all depends on the public itself and its administrator.

Targeted advertising . It can be very finely tuned and this is its huge advantage. The main thing here is to choose the right audience to which it will be shown.

"VKontakte"
In this social network, it is best to create not only a group, but also a personal page. Thanks to this, you can increase your reach and use all available promotion tools.

VKontakte

Advantages of the site:

community members can communicate with each other;

you can create an online store on its basis;

availability of a large number of working tools for finding the target audience;

distributing your content through reposts.

Promotion methods:

Expert community . In this case, it is necessary to post useful content that will arouse the interest of users. Then you need to attract the target audience and create a strong community with a positive atmosphere.

Constant activity .

Useful materials in the thematic community . It is better to post your own content familiar to users along with a personal recommendation. This format of information presentation is perceived normally.

Personal page . Here it is important to completely fill out the section with personal data to set the audience on a positive wave of trust. Tell in detail about yourself, your business, place links to cases and the company's website.

Targeted advertising . VKontakte offers side targeted advertising (on the left side of the page) and promo posts (placed directly in the feed). The second option is considered more native (natural) and is easier for the audience to perceive.