Scraping is used to copy existing materials and post them on other resources without changes. Search engines lower the positions of sites that have the same content. But it is very difficult to determine exactly who the original source is. Therefore, this method of confronting competitors is also known. And the pest himself can seek legal support and file a complaint with the DMCA, arguing that it was the competitor who stole his information.
It is quite difficult to fight copying, since the concepts are very vague and there is always a way to circumvent the rules. But if you quickly identify all copies and contact search engine support graphic design email list and DMCA every time, then you can preserve your right to the content. This applies to all types of information produced: texts, videos, and images.
Aggressive web-crawling. Decrease in website loading speed
DDoS attacks together with crawling are actively used by competitors. The robot launched by the pest loads the server sufficiently, and this leads to the slowdown or freezing of the site. The search engine bot does not detect a response from the site, marks it as unavailable and removes it from indexing.
How to protect yourself from crawling? It is necessary to monitor the loading speed of your resource and promptly respond to any slowdown. As soon as a problem is detected, you need to contact the administrator and find out the reason for the increased load on the site. Software methods actively help prevent external attacks.
Active work with satellites
Another way is to use satellite sites. This method is more expensive. It is based on a network of sites: they host advertisements for the resource that is being attacked. As soon as this advertising block is closed from indexing by search engines, a corresponding complaint is immediately sent to support. Then either a reduction or complete exclusion of the site from search results occurs.
The flow of new visitors and their conversion into buyers is the main task of all commercial sites. And if there are no expected responses or the number of applications leaves much to be desired, your site is ineffective. It is necessary to conduct a full diagnosis for errors or external influences and take measures to eliminate the identified problems.