I have prepared something different, but let's start by putting ourselves in context, because if we talk about a digital marketing channel that has withstood time and changes with absolute, and sometimes surprising, ease, that would be email .
The first one was sent in 1971, and its initial objective was communicative and not advertising.
The first mass email was sent in 1978, so the possibilities of this system were known and exploited very early on.
The next important step in its evolution was the arrival of the first free email service (by Hotmail in 1996), which led millions of people to begin to discover and use email communication on a massive scale .
And now we come to the present day, where there is practically no one who does not use email, and even less so if they browse (more or less frequently) the network of networks.
This article is not intended to give a history lesson on how the Internet has evolved , but it is very significant to see how email is still alive and well after more than 40 years, in an era and an area (the digital one) where changes occur so quickly.
Email has become a vital access point in the online world.
It is a key means of communication and file exchange, and not only that, but it is also an essential requirement for logging into virtually any website (and even more so if you are an e-commerce site).
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These circumstances make us see several things:
The size of the potential audience of this channel.
The huge amount of messages that users receive via philippine area code email.
The importance of standing out and reaching the user appropriately.
I have already introduced you to the first of the guests, let's move on to the second.
What is a CRM?
A CRM or Customer Relations Manager is a software that helps manage company-customer relationships and, therefore, participates in this contact in practically all sales and post-sales phases.
CRM is basically an intelligent database that manages customer (and potential customer) data and the company's interactions with them in order to try to obtain the maximum information about their preferences and needs and anticipate them, optimizing the entire marketing workflow (although also that of other departments, such as sales or customer service).
The basic function of a CRM is to optimize sales opportunities and to do so, it allows the development of strategies for carrying out and developing customer acquisition and loyalty campaigns .
This means that companies that use this system generate many more sales opportunities in much less time, since a good CRM also has automation tools , which turn out to be extremely valuable when the result improves considerably, that is, sales increase while the resources dedicated to achieving them are reduced.
Obviously, behind (or in front of, depending on how you look at it) the CRM are the professionals who manage it and exploit its possibilities to the maximum.
At the end of the day, it's just a tool.