They give quite a good result in medium

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Text content
It is important not only to study the text on the main page, but also to go to the internal sections. Everything is important - volume, uniqueness, relevance to the target audience. The text should be interesting, convey useful information to the reader, and close his requests.

Be sure to include all the data on the competitor's website analysis in the comparison table. Think about what texts to fill your resource with right away. Thus, when analyzing the site, you can clinical nurse specialist email list conclude that the main page should contain materials of 2,000-3,000 characters. It is important to disclose to clients the benefits of cooperation with the company, to present the company in the best light.

By analyzing the site, you will see that for proper promotion, texts are necessary both in subsections and on internal pages. The purpose of materials in sections is to show the client the advantages of cooperation with the company, a call to action, namely, to purchase. Moreover, with the help of such materials, you can increase the relevance of the page for key queries. But you should not fill the site too densely with texts. Let these be articles with a volume of 1,500-2,000 characters.

Remember: texts for internal pages are no less important than similar materials on the main page. And low-frequency queries.

Users can find out details about the product, benefits, guarantees, promotions, and learn what will motivate them to buy from such articles. In addition, the chances of getting into the top results for queries that can be used in texts will increase.

Keyword Analysis
Take the time to study the queries that your competitors' site promotion is built on. Conduct an analysis of the competitors' site structure. This is valuable information for you, which will be useful when forming the structure of your site and developing a semantic core. Carefully study the keywords not only in the texts, but also in the headings, tags, hyperlinks, advertising campaigns, etc. Knowing them, it will be easier for you to collect the first query for promotion and when working on expanding semantics.

Keyword Analysis

Today, there is no point in conducting SEO analysis of competitors' sites manually. Special services have long been developed for this purpose, which automatically collect information, including by keywords. Among those we recommend: Semrush.com, Megaindex.com, Spywords.ru, Keys.so, Serpstat and others. Any of them will help: find the main competitors, determine the keywords by which the promotion is built, analyze tags, link mass, etc. With the help of each of these services, you can find your opponents only by the main key.