Setting up a bounce rate in Google like in Yandex
The method of calculating the bounce rate adopted by Yandex.Metrica for many resources is more logical than Google's. To achieve a similar calculation of the bounce rate here, it is enough to perform simple steps.
In Google Analytics, the following fragment is added to the middle of the code or before the closing script tag:
Case: VT-metall
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It is impossible to give exact bounce rate values that can be used as a guide. The figures will vary greatly depending on the type of site, industry, and also the type of gadget used for internet surfing.
The bounce rate norm is different for an online store and a one-page site. Landing pages tend to have high numbers, which is explained by the purpose of such sites. A person quickly received the necessary information and closed the tab, but the search engine did not count this visit.
Online stores always have lower values, and the bounce rate is affected by the niche in which the trading platform operates. If we talk about products that require a long time to select, compare, study reviews, then the values of their bounce rate will be low. For example, buying a laptop is preceded by an analysis of the models presented in the online store, their comparison, viewing video reviews posted on the site. On sites selling everyday goods, people spend a minimum of time. They just need to add familiar items to the basket and place an order. The target action is completed, but the bounce rate in this case will be high.