Words in text for SEO promotion

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Stop words for SEO promotion
An interesting and important point is how stop words affect SEO texts. When creating content, the following factors are of great importance:

what will be the perception of the text by readers;

how search engine robots will see the text.

A text composed only of words that carry buy a motorcycle owner mailing list a semantic load is unreadable. People find it difficult to perceive.

Too many stop words in the text, noisy digressions, and unnecessary phrases make it unsuitable for effective perception by search engines.

The goal of SEO promotion is to balance the context in terms of information content and readability.

The task is not easy, because the same article is of interest to very different users. Someone is familiar with the word "dilemma" and uses it freely, while for another person it is an incomprehensible, scary term. Some freely perceive the words "content" and "landing" in the article, while others will not understand it unless it is written more simply: "page content" and "single-page site".

Therefore, all content on the Internet is divided into categories: selling, informational, entertaining, etc. For each category, the rules for using stop words in the text are not the same. The author is responsible for deciding where a word or phrase is necessary, and where they should be considered noise ("extra garbage").

Three benefits

Search robots do not take noise lexemes into account when studying a page, since they do not contain meaning. A large number of "garbage" words increases the wateriness and nausea of ​​the text, and its relevance falls. There is little useful information in such content, it is poorly perceived by users and worsens the ranking of the site.

However, if you remove almost all stop words in the text, it will become strange and unnatural. Such text cannot be easily read. The logic and, in part, the meaning of what is written are lost. For example, search robots cannot recognize irony, figurative meaning, or negation. The reader will perceive such content as a meaningless set of phrases.

It is important to be able to create a balance between words whose necessity is questionable and those that should definitely be removed. A common mistake of authors working in infostyle is to remove all pronouns from the text. The content turns out dry, like a telegram. Here is an example:

We consult on land issues. We draw up land deeds. We enter the object into the State Cadastre.

We provide consultations on land issues: sale of a land plot, registration of property rights, division, unification. Our specialists carry out measurements to draw up a land deed.

The first option is very short, without pronouns and specific information. The second one is not great, but it shows that excessive brevity for a sales text is only a minus.

The number of secondary lexical units, according to SEO professionals, should not exceed 30% of the total volume of words in the article. There are programs to determine this ratio. There is no need to rush to throw out everything that the program has highlighted as "garbage" from the article. You should start from how the text is perceived, whether it is easy to read.