5. Use Gmail Ads to Target Your Competitors’ Consumers

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Here's another tip to generate more leads than your competitors: Gmail ads are an effective tool to reach your target audience. For a SaaS startup, there is no more valuable audience than your competitors' customers. By targeting your AdWords campaigns to only show to users who have received emails from your competitors, your Gmail ads give you direct access to users who are already using a similar product. One way is to target keywords that your competitors are likely to use. Subscribe to your competitors' sri-lanka consumer email list email lists and note down phrases or words that they frequently use and insert them as your target keywords.

A more complete solution is to target your competitors' domains. Here is an example of a Gmail ad from a cloud communications provider's website. I receive emails from other cloud storage companies, and their website definitely targets these companies using domain placement. Using Gmail ads in this way allows you to reach the same audience that you would have had to reach through search engine marketing efforts, but at a fraction of the cost.

6. Make better offers
Until you become one of your best advertisers, there is a lot of room to improve your conversion rate. In fact, the top of your landing page has a conversion rate that is 3 to 5 times higher than average. One way to innovate is to offer a better offer. This is much more important than your own run-of-the-mill optimization of changing button spacing, color, font type, etc. Every software company offers a free trial. Every cosmetic surgeon offers a free meeting. What is your single, compelling offer that provides real value to your visitors? For WordStream, that meant rethinking the standard free software trial offer. Instead, we decided to offer a free AdWords Grader. Conversions skyrocketed.

We found something non-binding that humans can actually use, that doesn't require you to go through all the steps to install, download and actually use the software. To date, this has proven to be one of the most efficient lead generation approaches. If you're converting less than 2%, try something drastic like drastically changing your offer. Small optimizations give you small results that you can learn from. The top 10% of advertisers in the best SEO companies have an average conversion rate of over 11%, and the top 25% average 5.31%. There's plenty of room for improvement.