The General Data Protection Law (LGPD) brought a significant change to the management of processes in Brazilian companies and their handling of their users' personal data. With the increasing digitalization of businesses, especially with corporate websites, compliance with the LGPD on the website has become a priority to avoid sanctions and protect the privacy of consumers and customers.
In this article, we will discuss how to apply it in your company, using efficient tools such as ZapSign and counting on the specialized support of Agência Henshin .
The importance of LGPD on your company's website
The LGPD, enacted in 2018, aims to protect the personal data of Brazilian citizens, ensuring that companies process this information in a transparent, secure and responsible manner. To this end, the law establishes clear guidelines on the collection, storage, use and sharing of personal data.
Companies that collect and process data chinese america data through forms, cookies, or other digital tools need to ensure they are compliant with the LGPD. Data privacy and security are not only legal requirements, but also essential to maintaining the trust of customers and partners.
It is in this context that tools such as ZapSign, specialized in digital signatures, and Agência Henshin, focused on digital and marketing solutions , become strategically essential to ensure compliance with the LGPD efficiently.
Fundamental principles of LGPD
Applying the LGPD to your company’s website starts with understanding its fundamental principles. The law was created to ensure that personal data is treated fairly and transparently. Understanding these principles is essential to understanding how to adapt them to your company’s website operations.
1. Principle of purpose
The principle of purpose is one of the central pillars of the LGPD, determining that personal data must be collected only for legitimate, explicit purposes and informed to the data subject – which means that the collection of information must occur in a transparent manner, making clear to the user the specific purpose for which their data is being requested.
When implementing LGPD on your website, it is essential to ensure that users know exactly how and why their data will be used. This communication must be clear and accessible, whether through registration forms, informative pop-ups or in the privacy policy itself, which must explain the intentions of the collection in a simple way.
The user must be fully aware that, when providing their data, they are consenting to its use for that specific purpose, without there being any ambiguity about the destination of the information.
2. Principle of adequacy
The principle of adequacy, in turn, establishes that the collection of personal data must be compatible with the purpose informed to the holder, being restricted to information that is truly necessary to fulfill its objectives.
This principle aims to avoid excessive or unnecessary data collection. In other words, when creating contact forms, registrations or other forms of data collection on the website, the company must ensure that the information requested is only that which is essential for the execution of the task or service.
This does not mean that the company cannot request additional information, but rather that the collection must be proportional to the need for the service offered, avoiding any type of abuse or storage of data irrelevant to the functioning of the website or the company's operations.