Defining the target audience, product work
The first and most common mistake that can lead to unprofitable advertising campaigns is the wrong choice of target audience. Very often, entrepreneurs start promoting their products without understanding who their potential client is and what needs they have. This leads to the fact that advertising content turns out to be irrelevant to the viewer, and the advertising budget is wasted.
Before launching active advertising campaigns, it is necessary to conduct research and define clear segments of the target audience. To do this, use problem and solution interviews, panel surveys, and other types of research depending on the topic. These methods will help you better understand who exactly your client is and how they will use your product.
One of the effective tools for structuring information about the product and target audience is the Product Canvas framework. It is easy to find on the Internet, and it asks key questions, the answers to which help you accurately determine to whom and how you are going to sell your product.
Optimization of advertising campaigns
The next big problem is errors in optimizing advertising nepal telegram data campaigns. Automatic targeting systems, such as Yandex Direct or marketplace advertising tools, can help a lot, but they are not always perfect. Playing by the same rules as all other market participants, you will very quickly face a situation where your economy does not add up.
Automatic campaigns can eliminate many human errors, but they can also generate their own problems. The marketer's task here is to find and correct these errors in a timely manner. For example, incorrectly configured keywords or incorrect bids can significantly affect the effectiveness of the campaign.
Do not forget about creatives. Errors in product positioning are often associated with them. You need to carefully work out how and what you want to convey to your audience so that the information about your product is understandable and attracts customers.
Fair.BI has an express analysis tool for advertising campaigns, which will allow you to quickly and easily find growth points for optimization.
The third key point is the correct setup of analytics. The main mistakes in this area include incorrectly configured goals in Yandex Metrica, lack of call tracking, incorrect conversion tracking and mixing of user groups when calculating metrics (for example, conversion) and making decisions.
For successful management of advertising campaigns, analytics must be configured correctly and sufficiently. First of all (for Russia), it is necessary to use Yandex Metrica to collect data on all key actions on the site.