How to do kw research for international SEO in startups?

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The language must be indicated in the ISO 639-1 format while the country must be in the ISO 3166-1 Alpha 2 format.

When using hreflang markup, it is important that the linking is bi-directional.

This means that all content has to be equal and linked to each other.

This is probably the point that generates the greatest number of errors.

It is highly recommended to use the “x-default” value to define a default page for all countries and languages ​​that have not been explicitly mentioned in the hreflang markup:



You may have noticed that many international SEO guides include advice that assumes that a website already has content in a certain language.

But what happens when, as in the case of a new startup, you have belarus mobile database to start from scratch, before launching a website or its versions in other languages?

We will try to differentiate the two cases, using different SEMrush products as tools that we can use to carry out the process.

If the services your startup offers are very similar to those offered by other companies already established in a country, you can start to exploit SEMrush's organic research tools, including the domains of established websites in your new target markets.