What is included in the marketing budget

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We have provided interesting ideas for SMM. Fantasize, take the best from competitors and constantly improve your content marketing. This will help you win the loyalty of the audience and increase sales. business of any scale will be successful only if it is effectively promoted on the market. Marketing and advertising campaigns are implemented for these purposes, and they require funding. Let's consider how the budget for organizing work in this area is determined and optimized.

What is the Marketing Budget?
Marketing budget is the amount of money that a company ukraine telegram data is willing to spend on promoting its products and services on the market. The budget can be set for different periods. As a rule, this is strategically significant financing - planned for 3-5 years or more. At the same time, many companies plan marketing for a year or a quarter (for example, based on the financial results of the previous reporting period).

An advertising budget is a part of the marketing budget, calculated for the promotion of certain goods and services during a specific period (the time of the advertising campaign). It can be quite short-term - calculated for literally a few days. But most often, an advertising campaign lasts at least a month.

Marketing budgets typically include expenses for:

1. Personnel (for the payment of wages to full-time employees involved in the campaign, as well as outside specialists, if they are brought in).

2. Service fees - for payment of services of contractors involved in solving certain tasks (for example, conducting market research, evaluating the effectiveness of campaigns).

Offline events (PR, events, conferences) can also be held. In this case, the list of counterparties will be significantly expanded: catering, premises landlords, event agencies will be added to the typical advertising segments of services.