Here's a list of things to do (and answer)

rochon.a1.119 · Post by **rochon.a1.119** » Sat Feb 01, 2025 4:51 am

Research a competitor's backlink profile in detail and monitor your rivals' news as well as new and lost backlinks.

Use Backlink Analysis reports to view source and target URLs and analyze specified pages in terms of importance (volume of links pointing to this page) as well as their trust rating (number of links coming from reputable domains).

Competitor Study - Backlink Analysis Report

In your research, you can filter mentions by type (follow/nofollow/sponsored/UGC), format (text, image, form, and frame), as well as whether the backlink is new or recently lost.

There is one point that you should not ignore for both your own and your competitors' articles: evaluating content performance.

How much traffic did a particular article get?

How many times has it been shared and how many times has it been mentioned?

The Post Tracking tool can help you answer these questions.

Competitor study - Post tracking

As you may have noticed in the screenshot, there are two metrics not covered (n/a) in the Zara example report: Referral Traffic and Estimated Reach.

This is because they are only available when you connect your Google Analytics or Search Console accounts to the tool.

This means that when you have finished the competitive analysis in Post Tracking, you can compare the results of your own content performance.

5.- Check your competitors' movements on social networks
Social media is a unique space in the digital ecosystem with its own approach and strategy.

Creating such a strategy can be daunting, but there's no need to reinvent the wheel.

You can find a lot of good ideas by checking out your rivals' social media accounts.

Find out who has been active on social netherlands mobile database media.

Determine what platforms they have been using.

Observe whether your audience has grown or decreased.

Learn what type of content they’ve been posting (are there any non-promotional posts?) and how often.

See if there is anything new in audience engagement and communication.