Inventory: Collect all content that has been published by you and in your name in your own media (including print!), on your own websites and on social media. How far back should you go? There is no general answer to this question; it differs depending on the industry, company, business and of course also depending on the person's personal history.
Especially for prominent people like social CEOs, the following applies: Of course, the person concerned does not have to do this completely themselves. Rather, it is something that the support team can take on very well.
There is a separate podcast episode on the topic of securing and organizing support for managers: “It takes a whole village…”
Categorize: Organize the content, either according to your own system or by type (e.g. newsletters, blog posts, LinkedIn postings, Instagram reels, YouTube videos) and by subject areas.
examination and further action
Relevance: Is the content still up to date and does it fit your line data strategy? – Here, refer back to your own goals, which you collected, for example, with the first episode this year.
Relevance: Is the content still relevant for your target groups? What benefits do they offer them? – Describe this as specifically as possible, in relation to the individual stakeholders.
Authenticity: If not, does it at least fit when rephrased?
Consistency: Are the statements and the tone consistently plausible – among each other, but also in relation to the company messages? And here too: If not, do they at least fit in if they are rephrased?