Using automated emails in marketing
Everyone who works in marketing knows that they will not do the same job for their entire life. Anyone who worked in an agency or marketing department 10 years ago will probably laugh at the processes that existed back then. Because like no other area, marketing is characterized by constant change and ever new technologies and possibilities. New technologies are not only a challenge to keep up with, but above all offer opportunities to simplify processes and minimize effort. A prime example of this is automated emails in marketing.
This is because entire processes can be completely saudi-arabia number dataset automated with relatively little effort and suitable software. Of course, it takes some effort to create automated email marketing campaigns - but this usually pays for itself relatively quickly. In this article, we would like to show you why it is worth using automated emails in marketing and which mailings they are particularly suitable for.
Preparation
The first step is to consider which mailings can be automated. So think about which type of mailings need to be sent out again and again without the need for individual content or, alternatively, without the content following a fixed pattern. In an online shop, for example, the entire email process can be mapped and automated, from registration to returns. Even if you don't run a shop, there are still plenty of options, such as user onboarding campaigns.
To successfully implement automated emails, not only the email program should be considered, but also the other IT systems and processes integrated into the company. It is particularly useful to integrate ERP and CRM systems or to connect them to the email application for the corresponding processes. This connection is, for example, the prerequisite for so-called trigger emails. These automated emails are triggered by a specific event (in an external system), e.g. a new customer is created in the CRM and then receives a welcome email. The help of the IT department may well be necessary for the successful networking of the systems.
Possible use cases for automated mailings
welcome email / user onboarding campaign
The interested party/customer registers with your shop or website. The data is then transferred to the CRM system and triggers a personalized email that is sent from the email application. A week later, the newly registered interested party/customer receives another automatic email containing helpful tips, e.g. on specific applications. After three months, you could then send them a survey to see how satisfied they are with the offers and services. These fully automated user onboarding campaigns can be adapted and expanded as desired.