These are the best positioned pages

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So much so, that it would be better to call the problem “keyword intent cannibalization.”

Do you see search results for “Macbook Pro”?

Keyword Cannibalization – MacBook Pro Example

Apple.com has two different pages organically ranking in positions 1 and 2 for this term.

It may not be a surprise that they are among the top results, but if we assume that the two pages optimized for the same keyword prevent the other from ranking, would we see a different result?

Let's look at these pages in a little more detail.


Keyword Cannibalization - MacBook Pro Search

We can clearly see that there is a main Apple page for Macbook Pro, which gives an overview of the product, including a comparison of each model.

The assumed intent for a user browsing this page is that list of real mobile database they are looking for more product information while in the initial search phase of their purchasing journey.

It is an informative page.

The other result that ranks just below is the “Buy 13-inch Macbook Pro” page:

https://www.apple.com/es/shop/buy-mac/m ... /13-inches

Keyword Cannibalization - Buy MacBook Pro 13"

This page is more of a traditional category page that is aimed at those who have done their research and are considering making a purchase.