These arguments speak in favor of setting up a professional CRM, even in small companies. Several studies also show that the topic of CRM is being addressed in more and more small companies (eg here or here ). Many of these studies survey SMEs with more than 100 employees, which represents a clear minority compared to smaller SMEs . However, I agree with the theory that the spread of CRM and the use of CRM systems decreases with the size of the company. But why is that? What fears do small companies have about CRM and CRM software in particular?
Greater overlap of functional areas
Large companies dominican republic telegram screening have the problem that different departments work with one customer and it is difficult to get a holistic view of the customer without a comprehensive CRM. In small companies, however, marketing , sales and service are usually not so separated from one another. In the case of self-employed people, the functions are even combined in one person. However, orienting all processes towards the customer also brings clear advantages here. In small companies in particular, dealing with customers can be significantly systematized and improved.
Too strong focus on key figures in many CRM systems
Processes are generally not so standardized, which is why the majority of CRM systems are too quantitative for small companies. Users are forced into a rigid process so that "necessary" figures can be collected and displayed at the end. This approach solves a (reporting) problem of corporations that fortunately most small companies do not have. The main aim here is to give employees the best possible overview of the customer relationship.