Lifehack . Stick to the following distribution of information in the photos: in the 2nd, 3rd and 4th photos , indicate the key properties, arguments confirming the quality of the product, cover the buyer's pains/fears, describe the competitive advantages, show the real size (in hand or with a ruler). In the 5th and 6th photos, demonstrate the area of application of the product/the result of its use. Photo 7 - screenshots of reviews to further convince that your product is the right choice. Photo 8 - upselling other products. For example, if you sell clothes, you can show finished images with your other products, promoting everything at once with such selections.
In other words, present your audience with emotional vietnam consumer email list arguments first, then rational ones.
Case
availability of relevant size chart
In order to collect all possible traffic, and not just bits and pieces of it.
For example, when launching clothing sales, it is worth making sure that all possible sizes are available, especially the most popular ones (for the Russian Federation, this is 46 and above), so that it does not turn out like this:
picture 6.jpg
Image from the author's archive
positive reviews
Fresh reviews of the product (the last 5-6) should be positive. A potential buyer, tempted by the pictures, will go to the reviews. If he sees something negative, he will decide that something is wrong with the product, and that's it, the sale is lost, the conversion will fall.
How to influence : firstly, sell quality goods. Secondly, work with feedback, offering customers possible ways to solve the difficulties that have arisen. For example, attaching a leaflet with a QR code to the order, which can be used to go to the Telegram channel of your technical support and quickly discuss everything and get help.
Sales from 0 to 1 million in 2 months of promotion on Ozon and WB
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