a content plan that will help you build an audience with broad topics and then narrow it down by publishing more specific materials;
We share useful material that will help you create a content plan for your current tasks:
Content Marketing Temnik
text materials that meet the needs of the audience.
In addition, we recommend working with the channel's influence : it is necessary to encourage subscribers to share materials on other social networks or, conversely, to bring an audience from other social networks to Zen.
Improving behavioral factors and working with SEO
The fact is that readers who are genuinely interested in the product mentioned in the material click on links from articles on Zen to the site: such clicks will not be considered a refusal, because an interested user will definitely spend some time on the site, study the pages and may even leave a request.
This, in particular, leads to an improvement in switzerland consumer email list the behavioral factor on the site, which helps SEO promotion.
Even a site that is not the most optimal from an SEO point of view, but popular with users, will rank better in search. You can even monopolize search results in your own way:
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Image from the author's archive
The image above shows an example from the case of Completo and the company "Alta-Profil". As you can see, for one of the most significant key requests, the Client's materials occupy 2 lines.
Useful material
Monopolize search results: how B2B companies can take several lines in the top of Yandex and Google
Tools worth using:
Scroll2site — seamless transition from an article to a website. A tool that allows you to get to the company's website without clicking on links, just by flipping the page. The mechanics are only available when using VK advertising or Promo pages (sources of paid traffic on Zen), but, for example, it worked effectively for our Client:
What tools should you use
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