Publish high-quality content

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SEO has continued to evolve and search marketing isn’t what it used to be. Google bots and search engine algorithms have evolved to understand user intent and the relevance and quality of content.

These factors allow Google to serve users the most relevant content based on their searches. In other words, keyword stuffing is a thing of the past and quality of content is paramount . For this reason, make your blog content perform well on social media and SEO by creating well-researched and useful content a priority.

Quantity vs quality

Don't be in a rush to blog every other day. Instead, take your time to research material and create in-depth pieces that connect with your readers. One of the best ways to create quality content is to understand your ideal reader.

Put yourself in their shoes and understand their needs (and their pain points). Also, rework your old blog content – ​​it’s a great way to build quality. Find your best-performing blog find your mobile database posts and add valuable data to increase social media engagement. This strategy can help you get more social signals that will improve your SEO.

Also, take a look at those posts that aren't performing so well and give them a facelift. Follow the same process as with the articles that are performing better. If the content isn't performing as well as it should, the best approach is to add valuable material using skyscraper techniques.