Keyword Gap tool screenshot

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The Keyword Gap tool can reveal which brand has a stronger organic presence by evaluating exactly which organic keywords are and are not ranking in search results.


This can help eCommerce businesses identify opportunities to target new keywords that they may have previously neglected and, as a result, improve their organic performance.

A similar logic can be applied to paid search. The Keyword Gap tool also shows which keywords competing brands are bidding on, so by comparing these to search volumes and defining which “new” keywords to target in advertising campaigns, businesses can gain some traffic from other exit mobile database competing brands.

Keyword Gap tool screenshot showing list of keywords

Pro tip: Bidding on competitor branded keywords is allowed as long as their brand name is not mentioned, so this could be a great opportunity to get their customers' attention.

#3. Create attention-grabbing, resonant content

Newly discovered keywords from the previous step should be integrated into titles, product descriptions and body text in all relevant content to attract both search engines and users.