An example of what a confirmation email might look like. Image from the author's archive

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This method minimizes the likelihood of error: an incorrectly written email will not be included in the database. Therefore, you will not send a mailing to a non-existent or another user's address, and also reduce the likelihood of getting into spam and will not ruin your reputation as a sender.

If there is any doubt about whether any specific south africa consumer email list information you collect from clients is personal data, it is always better to consult with lawyers. The Personal Data Law is formulated quite broadly, so it is better to be safe than sorry.

Causes of leaks
The Law "On Personal Data" concerns, among other things, the processing, storage and access to personal data. Therefore, it is necessary to know not only how to correctly collect information, but also how to protect it.

As practice shows, this is not so easy to do: in 2023, the number of personal data leaks in the world increased by 61.5% . The numbers seem almost absurd, because the technical capabilities of companies are constantly growing, but in fact they seem to be becoming more vulnerable.

The fact is that not only companies are developing, but also hackers : cyber attacks account for 80% of all leaks, while every tenth cyber attack occurs due to the human factor - employees who, with their careless actions, endanger the entire system.

As a rule, they do not have a deliberate desire to harm the company, but they have insufficient knowledge of the basics of cybersecurity : they rarely change passwords, open phishing links from work email, exchange confidential information in unprotected chats. Such "miscalculations" result in multimillion-dollar damage.