All great for now, but the last fateful step is missing, the one that tells us if we will ever be able to position ourselves in the beloved top 3, or, in the case of higher volumes such as those at the end of 2017, it would have been enough to enter the top 5, also given the high CPC.
To scan your competitors you can always use the SEMrush tool . Next to the how you can use this database effectively volume and CPC data you will only have to click on SERP:
Evaluating the competitiveness of a keyword with SEMrush
By clicking on SERP you can see exactly which sites are positioned for that particular keyword. Without going into detail, to understand the beatability of the various sites, here is a summary of the things you need to take into account to understand the power of your "opponents":
Checking the Domain Authority of competitors. Tool: Moz .
Analysis of the typology of sites positioned . Example:
Sites have high domain authority (DA) but don’t belong to your target niche? Well, you can take their place with the right SEO optimizations.
Sites have low domain authority but are in your niche? Well, you can take their place with proper SEO optimization and adding backlinks.
Do the sites have high domain authority and are in your niche ? Not really. You can rank below them or if you want to beat them, you will have to use advanced strategies and reverse on all the means you have at your disposal.
Sites have low domain authority and are not in your niche ? Bingo . You can aim for the top spot.