How it looks in practice

[nusaiba125]

The Yandex Direct interface offers three display locations to choose from: product gallery in search, advertising in search results, and YAN.


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What the interface looks like. Image from the saudi arabia consumer email list author's archive

And there are 4 types of ads available:

text and graphic;
graphic;
product, which can be created both by feed and by site;
and a new option - a catalog page. Such ads are also created either by feed or by site, but again it depends on the site. It is necessary to test how well Yandex "counts" catalog pages.

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Image from the author's archive

Features of the new campaign
It is pleasing that, firstly, it is now possible to adjust the conversion price, click price or share of advertising costs per group.


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