Increasing the number of subscribers for a manufacturer

[nusaiba125]

Case 1.
About the client: a large company producing siding, facade panels, and gutters.

Target audience: dealers, foremen, designers.

Objective: to increase the number of subscribers by 10% from the previous period. Reach is good, but rather ephemeral and depends on the amount of funds invested in advertising, and subscribers say that you have relevant content, the target audience is chosen correctly, and they are interested in what you broadcast.

Social networks used: VK, Telegram, Zen.

Promotion methods: relevant content, paid traffic romania consumer email list , seeding.

What is shown through social networks: the product and its advantages, technical characteristics, etc. In this way, we close the consumer's pain points and objections, which allows us to speed up their path through the sales funnel.

The main content includes:

methods of working with products (installation, assembly, etc.);
information materials about the product;
differences between product lines;
methods of product stacking;
comparison of products by characteristics. For example, which one is better to choose under certain weather conditions.

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Example of product content. Image from the author's archive

The example in the image above shows different types of products: what types of facade panels there are, what they look like, what result the client will receive, “nothing falls off, no joints are visible.”