There are several life hacks that will allow even manufacturing companies working in complex B2B to increase the reach of their advertising campaigns.
Using different channels
To expand coverage, in addition to online promotion, you can consider “classic” channels: outdoor advertising, TV, printed publications, and others.
The image below shows a brief description of the channels:
2024-07-31_16-02-02.png
Image from the author's archive
The main difficulties when using such channels are qatar consumer email list narrow targeting and "poor" analytics. Therefore, they are suitable mainly for brand promotion or increasing loyalty and can be effective at some stages of promotion.
As we have already noted above, to maximize the effectiveness of media advertising, promotion must be comprehensive.
Mix of sites
We are, of course, talking about online promotion.
We recommend using:
advertising networks: for example, Yandex media advertising, programmatic platforms, MTS Marketer. Placement formats: banners, gifs, videos;
geoservices: geomedia advertising Yandex, 2GIS. Possible formats: banners, video;
media services and video hosting sites where banners, videos, and audio are available;
aggregator sites and news portals. For example, banners on vc;
marketplaces that allow you to display banners;
social networks to post videos and banners there.
Ways to Increase Reach for Manufacturing Companies
-
nusaiba125
- Posts: 686
- Joined: Sat Dec 21, 2024 3:37 am