Search engines identify that meaning

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Good keyword research will help you find topics your audience is searching for.

You will identify the needs you need to cover and the doubts of your target audience that you can resolve.

I'm not telling you to forget basic aspects of on-page SEO based on keywords, such as including the main keyword in the title, in the first paragraph, tagging multimedia elements with this keyword, etc.

But what it's all about is focusing on one entity (one concept) and making it clear to Google that your content is about that specific entity.

Therefore, you must look for semantic keywords that complement the keywords you identify in your keyword research.

Semantic link building
When doing link building you will also have to take into account this conduit cn mobile database semantic capacity of Google and pay attention to certain aspects.

Anchor text
Anchor text is part of the context and as such will help Google interpret the meaning of the content being linked to.

It is therefore important to ensure that the links that link to us do so with terms that are semantically related to our content.

I'm not saying that you should over-optimize your anchor texts, that would be the worst thing you could do.

However, it is true that if the profile of the anchors that link to you contains terms that refer to the information entity linked, this will undoubtedly help.