What is the forecast for this campaign?

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Yandex Market will show the most likely results of a media advertising campaign when it is created: a “Forecast” widget will appear in the Personal Account .

Advertisers will be able to find out the expected number of banner impressions, reach and SOV (share of voice, the ratio of predicted impressions to market capacity in percentage terms).

Of course, such a tool will help to distribute the advertising poland consumer email list budget in the most profitable way and better develop advertising campaigns: when evaluating an advertising campaign, Yandex Market algorithms will take into account several of its parameters at once (from budget and duration to display geography), and changing one will entail a recalculation of the forecast.


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But there is a nuance: the recommended rate for 1000 impressions will be used in the calculation. If you reduce it, the number of predicted impressions will also decrease, which the advertiser will be notified about by the corresponding banner.

"Forecast" is available when creating both classic auction banner campaigns and click out banners leading to websites or applications.

Useful material:
Advertising on Yandex Market: types and features