Analysis and construction of a portrait of the target audience

[nusaiba125]

Many representatives of B2B companies most often have formed portraits of the target audience, and often even several, but it happens that large companies contact us, in which information is lost when changing a marketer or it is not documented, and it is “kept in the head” by the commercial director.

In this case, we recommend conducting an in-depth interview peru consumer email list with current clients, and if this is not possible, then building a hypothetical psychological portrait of the user.


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To the basic description of the target audience representative, it is necessary to add nuances on interests, marital status, barriers to making a purchase, etc.

For example, we take three segments of the target audience as a basis and develop a portrait for each.

Let us recall that when developing a portrait of the target audience, it is necessary to take into account not only socio-demographic indicators. Fears and pains, information about what the user reads and studies, does in his free time must be described. It is necessary to "dig" as deeply as possible, because all this data will form the basis of the CJM, which we will discuss further.