All joking aside, once you know how to measure your customer loyalty , it's time to think about how to improve it. To do this, you need to examine what makes your repeat buyers. Let's keep it simple:
Which part of your overall offer was crucial in convincing customers to buy again?
the positive advice
the quality of the product was outstanding (e.g. the detergent cleans better than all previous ones)
it is due to a very bosnia and herzegovina telegram screening special feature that no competitor offers (the smell of detergent; the electric car you offer can travel 600 km on a battery, while all the others only go 200 km).
Just as interesting as the reasons that convinced your repeat buyers are the reasons that prevented your non-repeat buyers from coming back to you.
What reason stands out when you talk to customers who have not bought again? Don't make the mistake of saying yes and amen to everything, but if several customers give the same reason, then you should take a closer look. Consider whether you can remedy this deficiency from the customer's perspective. This will increase the likelihood of repeat purchases not only for these customers, but also for future existing customers.
Increase customer loyalty: think long-term, act short-term
The examples show that the journey to greater customer loyalty involves a lot of attention to detail. It is particularly important not to get lost in these details, but to work in a structured and continuous manner on the chosen key figure for measuring customer loyalty .