Remember that the experience users are looking for when they visit a search engine is different from the one they expect when they open Facebook or Instagram. In social networks, users are mainly looking for entertainment or posts that stimulate their curiosity.
A written guide to climbing the positions on Google could be titled, for example, “How to find keywords for your article”. If you want to attract clicks and shares on social media, I recommend titles that are more similar to: “How I importance of lawyer database doubled my site traffic in two months”, a less banal title that stimulates curiosity more.
Also remember that videos on Facebook have a higher engagement than both images and text posts. Start producing video content to publish on social media, you will see that the results will improve.
Increase likes and engagement on your Facebook page by posting videos
Facebook – video
Basing your marketing strategy only on social media can be a serious mistake . The best results are achieved if you can integrate all the tools we have available. Google is a great place to meet new customers, even if in the future we want to continue our strategy mainly on social media.
Broadening our point of view can be the winning solution, especially at the beginning, when we need a push to get our brand off the ground, this push can come from anywhere, especially from search engines.