The engine of sales is thought leadership

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Edelman and LinkedIn conducted a study and identified the benefits of thought leadership: when used correctly, it can influence customer choices, strengthen a company’s image, and increase audience loyalty.

Yes, it sounds “complicated,” but 64% of B2B buyers say that they evaluate a brand’s professionalism and competence based on expert content.

How to prepare different content for different sales funnel stages, explained
in this material
So don’t underestimate the role of expert content and actively use it in your promotion.

Do professionals use artificial intelligence?
Yes!

The ROMIR holding and the consulting company Yakov and Partners counted almost a quarter (24%) of respondents who use generative artificial intelligence for personal or work purposes.

Every second of them prefers Russian solutions: new zealand consumer email list you and I have GigaChat, Kandinsky, YandexGPT and Shedevroom. The more advanced ones use both Russian and foreign solutions.

The constant meeting place with artificial intelligence for all generations is the Internet and social networks:


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Source

At the same time, 29% of respondents believe that the widespread implementation of AI will have a positive impact on our lives. However, there are also pessimists who believe that AI will reduce the number of jobs.

Their concerns are not unfounded: according to Kommersant, the demand for editors and copywriters has already decreased, as have the salaries offered to such specialists.

If you haven't yet implemented AI into your company's work, I recommend reading an article about how businesses can use artificial intelligence for their own purposes.

And if you're worried that AI will take your job, check out our experts' advice on how to protect yourself from this.