Gamification: from isolated mechanics to mass distribution

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Gamification is the incorporation of game design elements and mechanics into non-game contexts: work processes, marketing activities, employee training, and customer interactions.

It is based on behavioral psychology and involves using people's desire to be first and share their achievements to focus their efforts on a business-desirable action or behavior.

Gamification can be external and internal:

external is aimed at the company's clients and helps to mexico consumer email list sell, increase recognition and loyalty to the company, attract and retain consumers;
internal works for the corporate environment - motivation and training of employees, team building and improving the quality of work.
As a marketing concept, gamification began to develop at the end of the 20th century and gained more and more popularity every year.

So, in the 1980s, the concept itself did not exist, but brands had already begun to use game mechanics. A great example is the well-known fast food restaurant, which launched its Monopoly back in 1987.