How to Build Content Marketing in 10 Steps

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How to Build Content Marketing in 10 Steps
Alena Biryukova
Alena Biryukova, Head of the Warm-up Unit
November 21, 2024
Content
Step #1: Analyze your current content situation an lithuania consumer email list d set goals
Step #2. Analyze your competitors' content strategy
Step #3. Target Audience Analysis
Step #4: Compiling the CJM
Step #5. Creating a content channel interaction scheme
Step #6: Defining the Brand’s ToV
Step #7. Compiling the temnik
Step #8. Creating a content plan
Step #9. Preparing the technical specifications for each piece of content
Step #10. Building a media plan for content promotion
Content is the “king” of promotion when approached correctly
Statistics show that 47% of buyers view 3 to 5 pieces of content before starting communication with a seller, and our experience confirms this.

In other words, potential customers are researching you before buying, and they are doing so quite actively. If you share useful content in sufficient volume and on the right platforms, you will definitely attract their attention and teach them to trust you.

But how can you build a working and systematic content marketing strategy within a reasonable time frame?

Alena Biryukova, head of the Progrev Completo unit , shared a 10-step algorithm .