Buyers read reviews because they don't trust brands

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A study by Ashmanov and Partners showed that the main reasons for turning to reviews were the fear of making a mistake when choosing (56%), interest in the opinions of other buyers (54%) and lack of information about the product (46%).


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Thus, 3% of respondents reported an absolute lack of kuwait consumer email list trust in reviews, 29% of respondents saw their level of trust increase, and among those who began to read reviews more often, this figure reached 40%.

The main conclusion of the study: the less information there is about a product and the weaker the brand, the more important reviews become.

How can you increase your chances of getting a positive review?

Three factors will help: high satisfaction with the product or service (72%), the desire to share a positive experience (63%), and the ease of writing a review (49%). Discounts or bonuses stimulate only 30% of respondents, and a simple request from the company - only 18%.

I recommend taking this into account when working with ORM and studying the research to make sure you are on the right track.