Structure your content and make it readable

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Include a relevant keyword in the meta description.

Keep it to around 1-2 sentences (140-160 characters) in length. While there is no limit to how long a meta description can be, search result snippets are truncated to fit the width of the device.

Meta descriptions don't just have to be in phrase format , it's also a great place to include key information scattered throughout a page. For example, product pages can have price, age, manufacturer in their description. These descriptions become even more appealing to both search engines and users.

Target an emotion and add a call to action if relevant.

The meta description is one of the best ways to grab the attention of new visitors, so pay enough attention to it.

6.
Imagine you open one of Google's results and there is a text with huge paragraphs. How likely are you to continue reading? You will probably use Ctrl+F, or simply leave to find a better structured article. When you leave the site, the time spent on the site will decrease and the bounce rate will increase. This is not good for your website's ranking.

Good structure is an essential element for high-quality content. Subheadings make your content scannable and therefore easier to read. According to our study, 36% of articles with H2 + H3 tags perform better in terms of traffic, are shared more, and have more backlinks.

In Google's words : "Users like well-written, easy-to-understand armenia mobile database content. Avoid writing large amounts of text on multiple topics on one page without paragraphs, subheadings, or breaks."

Here are some tips on how to make your content readable:

Make your text longer if necessary. Longer texts of 3000+ words get 3x more traffic , 4x more shares, and 3.5x more backlinks than average length articles (901-1200 words). This doesn’t mean that a short article will necessarily rank poorly, it’s going to depend on what users need. Longer articles are more likely to provide more information on a topic and therefore perform better.

Consider adding a table of contents . If your article is long, add a table of contents to the beginning of the article so visitors can quickly jump to the desired section.