The quality factor is then standardized to a value between 1 (irrelevant for the search term) and 10 (very relevant for the search term). The quality factor is then multiplied by the associated bid to produce a ranking list. Google then allocates the ad spaces according to this list. The top ranks in the search results are then given to the bidders bahrain telegram screening with the highest values. This means that the highest bidder does not necessarily get the top search result, but rather the one with the best “price-performance” ratio.
An example: The management consultancies Schulz, Müller and Schmidt from Munich would like to be listed at the top under the search term “Management consultancy Munich” and are therefore investing in Google AdWords. To do this, they first look at the prices usually paid in Google’s Keyword Planner . In this case, the average price paid per click is 1.99 euros (cost per click).
The graphic below shows the bids and the quality factor of the three consultancies, from which the respective ad rank or “AdRank” can then be determined.