The goal of SEO is to optimize your content - whether that’s a homepage, landing page or blog - so it gets found easily by existing and prospective customers. It not only helps to drive traffic but improves user expe australian business email list rience and can help to boost your authority.
There are a few key elements of SEO to tap into user intent that you should consider:
Keywords
Backlinks
Links
Images
The key is to use SEO to target the people searching online that are most likely to be interested in your brand.
Paid Advertising
While organic marketing can go a long way to helping drive traffic and generate leads, using a paid channel can help you to be targeted and reach new audiences.
Many channels offer paid advertising such as social media networks, search engines like Google through Google Ads along with pay-per-click (PPC) marketing.