What are “marketplaces” today?

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At the moment, sellers are forced to accept the rules of the game of the marketplaces they work on.

Each of these platforms has both advantages and disadvantages that negatively affect business.

It so happens that these shortcomings are closely intertwined with trends.
And the following trends, also known as launch and promotion features, have the strongest impact on sellers:

Battle of the pictures

Competition on marketplaces is so high and tough kazakhstan consumer email list that sellers and marketers have begun to pay more and more attention to how their product looks in the eyes of the buyer.

This is reasonable: the main photo and the rest of the content that you place on the product card is the only way to tell the buyer that a specific product is exactly what he needs and motivate him to buy.

Therefore, when developing content, sellers resort to ever more tricks.

Launch budget growth

From market research and product manufacturing to external promotion and trademark registration, the development of online platforms has significantly increased sellers' expenses, and for successful sales they must be calculated and planned correctly.

Growing share of marketplaces in the e-commerce market and the flow of buyers from retail to online

Manufacturing companies have realized and understood that, firstly, no one except them is interested in selling their brands’ products on online platforms, and secondly, these sales have huge potential.