How and what exactly was done for this is described in the case study

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For example, for one of our Clients, a building materials plant, we reduced the SRO by 3 times and increased sales by 20 times using context.



Important : the trend of warming up the audience and its segmentation (and even hypersegmentation) will continue to work for you, allowing you to get leads in B2B inexpensively. Of course, if you use it correctly.

Trend 2: Lengthening the deal cycle
The time from the first contact with a potential client jamaica consumer email list to signing a contract is constantly increasing.

This happens because the decision maker in B2B is a group of people, where each participant may have their own goals and objectives in relation to your product or service.

In some areas and business niches, the path to a deal can take six months or more. Therefore, it is important to correctly assess the situation in your case and work with this indicator.

Keep in mind that marketing does not close the deal, but prepares the client for interaction with the sales department. At the same time, the deal itself may not happen the first time.

You can increase conversion rates by :

segmentation and understanding what creatives and what audience you influence;
focus on continuous engagement and content creation for different levels of audience, from executives to specialists.
What tactics to use to increase conversion?

Automation of CRM marketing and CRM systems for regular touchpoints.
Focus on developing retention marketing: retargeting and reminders with useful information keep the audience in the sales funnel.
Support at all stages of the transaction, which includes creating content for different levels of decision makers.