The basic idea and philosophy of the company as well as the short and long-term company goals are examined from one's own perspective. This results in the strong foundation of the brand identity, which appears credible and understandable both internally and externally.
The customer's perspective is revealed through a comprehensive target group analysis , and by looking at the market, current trends and requirements can also be identified. If you are trying to take the perspective of your customers, it is important to put yourself in the shoes of the group that is crucial to your success: namely, the buyers and prospective customers. In addition to analyses, surveys and personal discussions can also help you with this.
Your competitor's perspective will show you what china whatsapp data approach your competitors take to brand identity, where their strengths and weaknesses lie. However, do not look too closely at your competitors to avoid simply copying the brand identity of others. Instead, work out your own strengths and focus on them.
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The continuity of a brand identity is the be-all and end-all of its credibility. This means that even if the market situation changes, you should always remain true to your basic principles. Because once you have gained the trust of your customers and they associate your company with certain values, you can (and should!) build on it again and again. Customers have expectations that you should fulfill with campaigns, new product launches, etc.
Helpful for this common thread are selected keywords, images or messages that appear in every campaign, product launch or advertisement and contribute to regularity.
Brand identity as a structured process with many optimizations
Defining the brand identity as a core identity as well as developing the extended identity can be time-consuming.