The sports press can certainly inform “Renner” about their product, but not in as much detail as the specialist media. It is also more important to tell a story about the product. For example, the founders could report that they met at a university running group. After one of them slipped on wet cobblestones and tore a ligament, the three decided to develop a running shoe with a particularly non-slip sole.
The company is soon founded and the running shoe is no longer new. Nevertheless, “Renner” wants to continue to be present in the media, so the company needs other topics to stay talked about, since the news factor no longer exists. Here, too, it is important to think outside the box: you need a running shoe for running, so “Renner” should consider how their product can be mentioned in connection with running. One possibility is for “Renner” to put together tips on what to bear in mind when jogging in the fall. In this context, their running shoe is mentioned, which can play to the advantage of its non-slip sole, especially in the cold half of the year.
The example of “Renner” is austria telegram screening intended to illustrate the different topics you can use to address different types of media. If you are looking for topics in which you can position your company in the media, then try to adopt different perspectives.
Our tip:
Follow media coverage that is relevant to your company closely so that you get a feel for which topics are being covered. When planning your topics, it is worth researching the media data at the beginning of the year to find out what topics the media is focusing on and integrating them into your own topic planning.