Not all traffic is created equal

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Achieving business growth in 2020 may seem like a crazy idea. With the pandemic still raging, the global financial slowdown, and lower consumer confidence, thinking about growth seems like a tall order.

However, within the digital realm, things are not so bleak. Our eCommerce Digital Marketing Trends study reveals that searches for “buy online” have skyrocketed during the first half of the year.

Buy online keyword searches for June 2020 chart

This means that many more businesses now have a greater incentive to be present online, or to improve their existing online visibility in order to gain a greater market share and therefore attract more customers.

However, this also means that companies across a range of industries now face tougher competition and many obstacles to landing that first or 1,000th customer.

Traffic is the first concern that businesses need to deal with kuwait mobile database in order to gain a larger market share, and therefore, more customers. This post introduces you to tactics that help businesses analyze market trends and competitor strategies to generate more traffic. This will allow you to get more visitors who convert into buyers.


Digital marketing experts know all too well that a few targeted visitors are worth more than dozens or hundreds of visits from a general audience. Visitors must fit the profile of the company's buyer persona. This must be taken into account when looking for new forms of traffic.

So, going back to the previous idea, businesses need to make sure they have an ideal customer defined before thinking about increasing or generating new traffic. Once this step is complete, information about the competition's acquisition strategies will allow you to win the race to gain more visitors.