Around 50% of SaaS businesses have between 1–5 people in their marketing department.

[tasmih1234]

According to the State of SaaS Marketing report, 48% of all SaaS businesses have between 1–5 people in their marketing department. This includes both full-time employees and contract hires.

What’s even more interesting is that:

34% of businesses have 0 people in the marketing department;
15% have between 6 to 20 people in the marketing department;
2% of businesses have between 21–50 people; and
Another 2% have more than 50 marketing professionals working in the department.
2. 1 in 2 SaaS marketers believe content is the biggest business growth driver.
When asked which channel they believe has the biggest ecuador mobile numbers list impact on growing revenue, 53% of all SaaS professionals said content.

The same report stated that only 26% of all SaaS businesses invested in content in the previous year.

Study on channels for SaaS business growth image.
Image Source

3. The annual spend on marketing efforts for SaaS companies has been reduced by 20%.

A 2024 benchmark survey analyzed 1500 SaaS businesses and their annual budgets.

The result? Companies spent 10% of their annual revenue to execute activities listed in their content marketing strategy.

They allotted this percentage of the budget to marketing in 2023 and 2022.

In 2024, the medium spend declined from 10% to 8%. This, in turn, reduced the budget allotted to marketing by 20%.

They also lowered their spending on:

Customer support
Customer success
Sales
Research and development
Administrative activities.
Here’s something even more interesting, though.

Insivia reports that this percentage value might not hold true in the first few years of the business lifeline. According to the publication, SaaS businesses spend 80-120% of their revenue on sales and marketing activities in the first three years.

They also agree that this percentage dips as the years go by, falling to 50% by the fifth year.