If you want to do professional email marketing, you should use another software tool in addition to newsletter software: a CRM system . A CRM system makes it much easier to manage and segment a company's different target groups. The data from the CRM system can be imported into the newsletter software without much effort. The same applies to the subsequent analysis from the newsletter tool. The combination of CRM software and newsletter software enables you to do professional email marketing.
Introducing newsletter albania telegram screening marketing - from planning to evaluation
Newsletter marketing then takes place within the four steps shown, from the initial planning to the final evaluation of your campaigns.
Step 1) Planning
To begin with, it is important to be clear about the target audience, the purpose and the goals of your newsletter:
Goals & target group: Who do you actually want to address? Existing customers, in order to build customer loyalty or to engage in up- and cross-selling? Or should your newsletter be used as a means of acquiring new customers ? In order to choose the right content when creating the newsletter, which will ultimately be read by the recipients, it is important that you ask yourself these questions in advance. If you want to address different target groups , different newsletter mailing lists with different thematic focuses are also a good option.