A checklist was compiled for the finalist sites, which included 73 criteria

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9 technical criteria for the speed and stability of the site, as well as the presence and correctness of web analytics settings;
9 criteria of trust in the site and the company, as well as the quality and completeness of the information provided;
12 criteria characterizing the convenience of searching for information and navigating the site;
11 criteria for website interactivity and engagement;
11 criteria that characterize the quality of search marketing;
7 criteria for the quality of telephone service.

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A little more detail about the nuances of the study conducted by experts from the marketing group "Completo".

Analytics
Properly built web analytics is the basis of any business china consumer email list website. Since the site exists to solve strictly defined business tasks, then the fulfillment or non-fulfillment of these tasks must be clearly measured.